How fertility companies are taking aim at women in their 20s Video


Transcript for How fertility companies are taking aim at women in their 20s

Trying to attract younger clients and throwing cocktail parties and vans to get young women’s attention. Egg freeze something growing in popularity and some companies are claiming freezing your eggs as early as your 20s may be a fertility fountain of youth but doctors say there’s a fine line between being proactive and making a decision based on fear. This may look like a fanty los Angeles cocktail party. But it’s actually a marketing event. Put on by the southern California reproductive center focused on educating women about preserving their fertility and freezing their eggs while they’re in their prime. Oh, no, another article telling me that I need to freeze my eggs and I haven’t done it yet. Great. Reporter: Egg freezing once an option that mostly resonated with women in their 30s. Studies show fertility gradually declines with age. ING abouting more dramatic past 35. But now the fertility market is skewing younger with companies eyeing women in their 20s. Fertility websites, ads and apps all tapping into this fresh demographic. I think about, an apple on a tree and you want to pick a ripe apple, not a bruised apple. Someone struggling in their later 30s, then it’s almost too late. Reporter: So how do these companies get millennials’ attention? Start with an urgent message like this one from ova egg freezing center. Your fertility is never going to be as young as it is today. So why wait? Having a baby. Reporter: Then ad in the kitsch like smartphone ads. When you freeze your eggs all your fertility worries are ova easy. There’s kindbody with this hit mobile van that travels new York City offering free fertility tests. Egg freezing typically costs between $10,000 to $20,000. Storing your eggs can cost up to $1,000 a year. But some experts say — Egg freezing works. But it’s not something that needs to be dong by every single woman especially in her early 20s. There’s a fine line between educating women about their reproductive life span and exploiting their fears about becoming a mother. Reporter: For partygoer, 28-year-old Courtney Cohen, it comes down to the potential peace of mind. It’s kind of like an insurance plan. It’s just planning for the future just like you would anything else. It’s just being proactive.

This transcript has been automatically generated and may not be 100% accurate.

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